Resonating with those stories is what makes us humans, so we don’t even need to mention how critical it is for your brand to tell it’s story the right way.Ī good logo design has unmatching power to establish a prospective client’s opinion of your brand. Where your message leads, design follows, and customers correlate.įrom being babies, to school days and later in life, our minds are trained to enjoy a good story. Once your vision is unique, clear and relatable, telling a story will be a piece of cake. You want a logo to tell a story of your brand, and to do that, you first need to understand what your brand really is about. Some studies have shown that it takes an investment of anywhere between $1.000.000 and $5.000.000 to make your brand recognizable on a global level. don't need words – they are unmistakably glued to the brand’s message, and over time, consumers have been trained to build the bond that is vital for growing brand awareness. Global companies, such as Apple, Nike, Coca Cola, Disney, etc. It has one simple purpose – to attract the customer and communicate the brand’s message.
What are the first ones to come to your mind? Well-designed logos are simple and easily recognizable.Ī good logo is distinguishing, user-friendly, vivid and straightforward. Try thinking of some of the world’s most famous brands and their logos. What type of logo will work for this kind of business? Will there be text? Is there a color scheme? What will you need to apply it to? Talking about first impressions, when was the last time a brand knocked you of your feet? In 95% of interactions, your logo is the first thing your clients will notice, so how do you make it pop out? Whether you are building your own business or crafting a logo for a client, always start by asking questions. How your brand is presented to a customer, decides how a customer is going to feel about your brand.
Keep in mind that you are fighting for a position in customer’s mind. Once you have a clear answer, you are ready to start working on your brand! What is my promise to the world and what I want my customers to take away from my business? Start by asking yourself these simple questions: In a way, your identity is your birth certificate, marriage certificate, social security card and passport, all in one. It starts with a beautiful visual presentation, but it becomes complete only when you add your values, ideas and a strong message that will resonate with potential customers through what is called a BRAND IDENTITY.īrand identity is everything that you want your brand to be recognized as! It is closely connected to every action you take as a company or an individual. Your brand is a blend of elements that make your business different and recognizable.
0 kommentar(er)
